Businesses of late have grown up to deploy digitization for a wide range of functions. To understand and derive insights from growing scale of technology usage, a workshop on Digital Darwinism by Saurabh Arora was quite helpful. (This post is like ages late, the workshop was held on Feb 27, 2015 at Adianta)
Adianta sessions: Diana Jue on social-impact technology
I too Wanted to Become a Social Media Don!!!
English Breakfast with Madeleine Gabriel – A Photo Blog
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Before I start I want to tell you all, I never think and expect that I need this type of workshop for branding myself. It was like knowing me and what I am supposed to be for achieving my Goal. It’s just ringing bell reminder for me, anyways what I learn in this workshop you will see in few days over the social media.
Antje Pfahl our mentor for “kick starting our personal brand online”, she started our session with simple questions called 5 key attributes, I think which is good start to think and relate our self with our own identity. Then moving forward, we assigned rating about how our team mates experience us. Further there were lots of reminders and alerts for me like my strengths, weakness, achievements, failures etc. triggered me once again after very long time.
Introversive message for me which Antje asked in questionnaires is headline and key messages of Me.Inc. In which I really got chance once to write what I was thinking about myself. Followed by mission, vision and elevator pitch and finally last and rattling was to create ideal career ending, which I never think a bit.
Over all session was excellent and looking forward to attend more booming sessions in wonderful atmosphere @ Adianta!
Antje Pfahl (Senior Manager Merchant Communication & Business Development PAYTM) was the guest speaker for the Personal Branding workshop for day 3. A workshop where we had to introspect, find out who we really are, and figure out how to effectively brand yourself to the world.
The first part involved filling up a highly introspective questionnaire. It was about mentioning 5 most dominating attributes about yourself, our strengths, weaknesses etc., which I felt was to set the introspective mode on for everyone.
During lunch, me and Antje discussed various business ideas I had in mind and her vast experience let to opinions which showed me different angles of feasibility of my ideas from a perspective I could not see otherwise.
Post lunch was about getting your personal mission statement and elevator pitch on paper. Though it seemed to be very difficult at first, none of us would have done it if we were not a part of this workshop. We also had to write our professional obituary. Then Antje showed us social profiles for famous personalities in different fields, and compared them to ours. We built our personal canvases which are stuck on the ASLI room walls for us to see everyday and introspect.
Towards the end of the day, in the feedback session, never satisfied as always, I told Antje I found the workshop to be a little bit generic. It was amazing how well she took the criticism and followed up on it. Meeting Antje was a splendid experience and I look forward to a long-term relationship with her.
It’s the Era of Social Media- The internet 2.0, social media plays a very crucial for disseminating information throughout the network. Our profiles on these network give us the identity on that platform which is created by the information provided by us to showcase ourselves. The information includes some simple details of us like name, age, location, interests, education or work history and by using these keywords anyone can find us there by simple search. Person finding us online can connect to us by having a look on our profile and activities on the network, these activities become more helpful in connecting the people especially when they share the same interest or background. So, Its how social media and information provided by us helps in connecting to our friends and networks online.
The branding of products makes more sense in the days of marketing and competition, it is simply used to differentiate one’s brand from another. Personal branding in the same way helps in setting us different from other people online, by providing the information in a different way and just by the different online activities we differentiate ourselves and make our brand strong than others. Our online activities helps in setting the image of us in the mind of others who check our profile. So, on the network like linkedin, facebook and twitter the people has ample amount of knowledge of our brand that stays online. And on that basis as well recruiters hire people as it helps them mapping our skills, interests, causes and our personality in all. So what we do to improve our brand some tips are- updating the status, sharing information and useful articles, tagging friends online & using hashtags, starting the conversation on a topic, updating profile description once in 3 months, integrating the profiles on different platforms, writing the blog posts and express your thoughts. These activities help in making a good brand of ours online if we follow the routine, services such as Klout.com and twitter analytics also help in checking our expression, it is also has to be done regularly to see the results. So, Its all with personal branding for now, will come with more tips and useful articles online, thanks for reading.
We meet a limited number of people owing to physical limitations. Village dwellers might know and meet with around 500 persons, whereas MNC employees in metro cities might know a much larger number (~2,000~5,000). Physical constraints for human association are being challenged by social networks. Platforms are connecting people to collaborate for projects, entertainment, social cause, etc. – anything and everything!
It is important to reap the benefits of these networks for a globalized human. This starts by creating an online persona, achieved by curating ones social media profiles to match the purpose it serves.
Antje Pfahl, my mentor at Adianta School, asks us to rely on deep introspection for curating our profiles. The ingenuity displayed online after deep introspection translates to strong online personal brands. After reflective sessions with Antje, we could highlight clear goals for our online persona development.
Though, It’s just the beginning for me, I can say that these networks are huge and have potential beyond human capacity to fully reap them. Someday, maybe we will have softwares tackling softwares for specific purpose. For now, apps like Twitter, fb, Youtube have created an open playing field where one’s prowess is limited only by imagination.
Day 3 @Adianta with Antje Pfahl was all about Personal Branding. It was an introspective day which made us think more about us, our strengths, weaknesses, achievements & failures. We all might have done this exercise at some point or the other in our lives, so what was so special about this workshop?
To begin with, we were given a questionnaire and a canvas. The first question asked us to pick 5 key attributes which define each one of us the best and we had to explain why we picked those. This particular question set the tone for the questions to follow as all of us wore our ‘Thinking Cap’ before moving on to the next questions. Following questions asked us to list our strengths, weaknesses, biggest achievement, & biggest failure. Questions about our biggest achievement & biggest failure had to complimented with factors which led to respective results.
Next set of questions asked us to pen down our Mission Statement & Elevator Pitch. While Mission Statement made us rethink the purpose of our lives, the Elevator Pitch made us pitch ourselves in the most precise manner possible. Highlight of the questionnaire was the last question where we had to write “How would you end your career?” The best thing about this question was that it made me realise what would I want to achieve before putting my an end to my career. This would help me track the way backward and move towards my goal
These questions involved both modes of thought namely, fast & slow. Whenever we list our strengths, achievement, etc, we are generally instinctive about them but these questions made us think slowly and hence more logically. After we got done with these questions, we had to put our answers on the canvas which was given to us in the beginning.
We also got to know how industry leaders showcase themselves on various platforms. It’s really important because nowadays people meet each other online more often than not. Hence, it’s crucial to portray yourself in the best way possible because as they say “First impression is the last impression”!
All in all, it was a wonderful day to be at Adianta. I had never been more insightful about myself before this session. Kudos Antje! Looking forward to the Jugaad workshop!
The world is changing every moment in an extra-ordinary way, yet as an individual we often see life as mundane and ordinary. We complain about our daily routine, where everything seems to be repeating itself – a monotonous job, similar problems and same old talks – In fact, even our complaints are same every day. We constantly witness the change around us but our same old habits, tastes and likes & dislikes do not let us feel it and we find us trapped in a small sphere, while the world seems to be ever expanding.
How to break out of this sphere and be the change was the topic of our workshop with Antje Pfahl at – ‘Adianta School for Leadership & Innovation’. Although the title was – ‘Personal branding on social media’, what she really meant, I believe, was changing oneself for the better by changing how one communicates with the world through internet. She told us to reshape our on-line profiles as per our true-self and how we envision us. But to improve ourselves, first we need to know ourselves so we took up several activities in that direction.
I realized that I am an honest, courageous and a thoughtful person blessed with a little creativity and an ability to make people smile at times. And if I work upon organizing myself and my thoughts a bit, it would not be impossible to give shape to my ideas and accomplish my mission of changing the way education is imparted and problems are solved in our society. Well, I hope I would also be able to fulfil my dreams of travelling the world and climbing a mountain one day along with so many other things.
I learnt that to feel the change, we must expand ourselves by meeting new people, discussing new ideas and acquiring new skills. All this will lead to struggle as we would be exposing our weaknesses by coming out of our comfort zone but this struggle is essential for our transformation into a better person. Expansion is necessary for our future.
As the workshop ended, I decided to continuously work upon improving myself by working on my weaknesses and take every challenge that comes my way. I know that with my skills & experience in engineering and social sector domain, I can adapt myself to difficult situations and come up with innovative solutions. So, I look forward to learn through my future and experiment with my life in new ways.