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Articles Posted in the Kartik Sharma


Digital quotients and growth of an online business

September 5th, 2015 by Kartik Sharma

Businesses of late have grown up to deploy digitization for a wide range of functions. To understand and derive insights from growing scale of technology usage, a workshop on Digital Darwinism by Saurabh Arora was quite helpful. (This post is like ages late, the workshop was held on Feb 27, 2015 at Adianta)


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Consumer focused models for efficient marketing resource planning

November 3rd, 2014 by Kartik Sharma

With ever increasing channels of communication like emails, social media networks, SMS, event banners, TV ads etc. The opportunities as well as chances of failure, increase for someone managing the marketing of products/services to an end customer. To effectively use these channels, the right customer has to be exposed to the right content at the right touch points(time and place). e.g. content strategy for same product may vary for different potential customers depending on interest level and type of media they prefer. With these factors in mind, marketing gurus have developed tools to stay efficient in this ever changing environment. This article discusses three such useful tools. (more…)

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How to use photography and videography as research tools?

October 31st, 2014 by Kartik Sharma

When it comes to presenting ground realities of a field based research activity, many times figures and numbers fail to recreate the exact picture. In such cases, photography and videography are effective tools of communicating that information, as it helps the audience to relive the situation from observer’s point of view. (more…)

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Workshop review – ‘How to make an effective presentation’

October 29th, 2014 by Kartik Sharma

.ppt, The file-name extension for a Microsoft Power Point file, has become synonymous with the word Presentation. It is the most widely used tool for sharing concepts, findings, or any other information that can be presented visually.

To create an effective presentation using MS Power point, (more…)

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