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Posted by in Adianta School for Leadership and Innovation, In Campus, Student Blogs | 0 comments

Building an online persona

Antje Pfahl (Senior Manager Merchant Communication & Business Development PAYTM) was the guest speaker for the Personal Branding workshop for day 3. A workshop where we had to introspect, find out who we really are, and figure out how to effectively brand yourself to the world.

The first part involved filling up a highly introspective questionnaire. It was about mentioning 5 most dominating attributes about yourself, our strengths, weaknesses etc., which I felt was to set the introspective mode on for everyone.

During lunch, me and Antje discussed various business ideas I had in mind and her vast experience let to opinions which showed me different angles of feasibility of my ideas from a perspective I could not see otherwise.

Post lunch was about getting your personal mission statement and elevator pitch on paper. Though it seemed to be very difficult at first, none of us would have done it if we were not a part of this workshop. We also had to write our professional obituary. Then Antje showed us social profiles for famous personalities in different fields, and compared them to ours. We built our personal canvases which are stuck on the ASLI room walls for us to see everyday and introspect.

Towards the end of the day, in the feedback session, never satisfied as always, I told Antje I found the workshop to be a little bit generic. It was amazing how well she took the criticism and followed up on it. Meeting Antje was a splendid experience and I look forward to a long-term relationship with her.

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