Our Adianta Cohort is well into the Product Development module right now. We learned many aspects of research and usability testing to improvise our business plans. Market Research is the area we are working on presently, through which we aim to understand the reasons consumers will buy our product. Things such as consumer behavior, cultural, societal and personal factors influencing that behavior, these are the terms I keep hearing again and again at the Vihara Innovation Campus.
Design and approach towards it have vastly changed over the years. In industrial design, designers were primarily focused on physical products. But today, it has more to do with social problems, interaction and experience. I think most of the technical designers trained in engineering fail to understand the social and behavioral sciences. These sciences play a major role in applying design thinking in solving various problems. (more…)
I came across a fable called “The Blind Men and the Elephant” which is more than 2000 years old from our country telling the story of six blind men. The King presents these men with an Elephant asks them to touch it and tell him what it is.They touch the elephant at different parts. The blind man who felt the elephant’s leg tells the king it is a pillar, the man who felt its tusk says it is a huge solid pipe, the one who feels its tail says it is a rope, the one who feels its trunk says its a tree branch, the one who feels the elephant’s ears says it a huge hand fan and the one who feels the belly says it is a wall.
In a startup’s life cycle, the first investment is the business equivalent of starting a serious relationship with a venture capital. Prior to the investment, startups and funds will scrutinize each other through a rigorous process, if it goes well then they will be ‘tying the knot’ in business context. We all know how hard it is committing to a serious relationship.