Author Articles: Priyanka Ahuja


 

Pecha Kucha Global Night #28 : Creativity meets Commerce

February 26th, 2015 by Priyanka Ahuja
 

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Can we even utilize creativity itself as a form of commerce, if yes,

how do we protect creative output against commercial necessity? 

The 28th Pecha-Kucha featured 9 individuals who brought to the fore their unique thoughts on intelligently combining creativity with commerce. This gathering was in partnership with The CoalitionStartup Tunnel and Adianta School for Leadership and Innovation. Read more here.

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The Limits of User Research

February 9th, 2015 by Priyanka Ahuja
 

This is the first of a series of brief weekly pieces on the unfolding journey of a new incubator based in New Delhi: www.startuptunnel.com@StTnL by Aditya Dev Sood 

Akbar Birbal

There’s one final change of reference frame that might be in order, from building armor to waving one’s arms around in it, and that has to do with the role of user research and design thinking in relation to the long-term goals and strategic objectives of a startups.

The ethic of design research and user experience mapping is inherently reactive, operating on faith that this approach will always ensure that one lucks into the most beneficial market alignment without actually forcing that convexity into existence.

Through the last decade my own ideal of a tech company was Nokia, a global organization that continuously valorized users, expressed unflagging interest in all the minute details of user behavior and promised always to try to build human technologies, none of which prevented that company from turning into a giant flaming rig. See more here.

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LESSONS IN PROTOTYPING

February 2nd, 2015 by Priyanka Ahuja
 

This is the first of a series of brief weekly pieces on the unfolding journey of a new incubator based in New Delhi: www.startuptunnel.com@StTnL by Aditya Dev Sood 

You make something, you test it, You make something, you test it. This is the rhythm ultimately, that any process of product development must follow. The challenge is that very different kinds of skills are required for the two arcs of this process.

IMG-20150124-WA0008On the one hand, technical, solutions-oriented, product-focused, on the other hand, social, empathetic, open-ended as to solution.

And while in one case you have to be hard and apply your will to things, in the other you have to be soft and humble and attend carefully to the patterns and preferences of people. What is true for our startups is also true for our own practice.

We have more listening and tuning ahead of us to ensure that we are doing right by our startups and we’re able to give them what they need when they need it. See more here.

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When Startups Begin to Fail

January 26th, 2015 by Priyanka Ahuja
 

This is the third of a series of brief weekly pieces on the unfolding journey of a new incubator based in New Delhi: www.startuptunnel.com@StTnL by Aditya Dev Sood .Checkout earlier pieces in the series: Entering Startup Tunnel and What Makes an Incubator Tick?

The causes of startup failure will, of course, multiply determined. I’m afraid I haven’t seen this more complex and sociologically-grounded view reflected in any Silicon Valley survey I’ve come across so far. These causes will have to do with the dynamics between team members as well as the many ideas and thoughts that string them together, as well as the product they end up making together. 6a00d8341c562c53ef01bb07d80aae970d-320wi

At each point there is the potential for new insights from the market to be included and for a better fit with reality to be effected. It’s when teams are unable or unwilling to hear these signals that one should worry.If the team cannot make a habit of converting market challenges into product features and market strategies then there is nothing live here, just an inert idea with a ticking half-life that was probably partially misconceived to begin with. It’s only when startups begin to become aware of how they are failing or missing the market that they really come alive to the mortal struggle they’re already locked in, and begin taking steps towards success.  Read more here

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